There’s a commonly held notion that, workflow automation is mandatory for enterprises, but, an option for small and medium businesses (SMBs). On the contrary, workflow automation is no more a “nice-to-have” for SMBs. Every business comprises of clients, money and people, while SMBs are no exception to it. Here are the 3 critical reasons for SMBs to automate their workflows: Resource optimization: SMBs have minimal human resources and it is essential to get the most of them, by making them do productive tasks, rather than frustrating them with cumbersome manual processes or paper forms. For example, if your finance processes are automated, your developer need not work on writing a script for it, whereas he would employ his efforts in client-facing projects. Customer satisfaction: Imagine your client or customer sending you an inquiry email and your support person responding, as and when he feels like. It’s a sure thing your client would get frustrated and there are all chances that you would lose him. On the flip side, if you automate your support process, it gives the client a satisfaction, that his inquiry or issue has been heard and that would give him a reason to persist his business with you. Better productivity: When data and systems are well-organized, it skyrockets process efficiency, accuracy and thereby productivity. Neglecting automation would make your processes inherently tedious and erroneous, which, ultimately, would annihilate the goals of your business. Sounds sensible, but why don’t we do it ? The primary reason quoted is cost. However, workflow automation cost has become highly customized and suitable for organizations of all sizes. Cost is no more an impedance and there are plethora of workflow automation tools that aligns with your company requirements and goals. Is one such tool that fits like a glove for SMBs with no hidden costs. Now, it’s up to your discretion to be at par with your competitors or lag behind. KiSSFLOW is how hackers start their afternoons. We’re a part of the family. We are now and happy to opportunities. Hacker Noon @AMI accepting submissions discuss advertising &sponsorship To learn more, , , or simply, read our about page like/message us on Facebook tweet/DM @HackerNoon. If you enjoyed this story, we recommend reading our and . Until next time, don’t take the realities of the world for granted! latest tech stories trending tech stories