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The rapid advent of machine learning algorithms in online processes will only lead to more change in the field of content marketing. With new streams of potential being uncovered every year, marketers are now in the position to streamline several key aspects of their workflow. Machine learning helps marketers form data sets that define a target audience, so they’ll be better equipped to curate the right content for their clients. As time goes on, an increasing number of marketers are using machine learning to their advantage.