Too Long; Didn't Read
User interviews are invaluable for product and SaaS marketers, providing you go about this the right way. Here at MacPaw, we love data. If we don't measure it, we don’t keep investing in something. We've learned a lot from this experience, so I would like to share with you some of our key findings and hope they prove useful. Don't offer an incentive for the interview. Genuine users are going to be willing to talk to a company without a prize;Invite the right people who will have something to talk about; Invite those who are active customers, Active customers, and make sure they've got beyond the download screen.