Too Long; Didn't Read
U.S. Census Bureau: 22 million customers are spending $57.6 billion on subscription services and apps. Uber and Airbnb are still the market leaders, operating in most markets, with massive revenues, brand awareness and the amount they’ve raised - over $12 billion and $4.4bn. Subscription services are growing 9x faster than S&P 500 revenues. In the UK, nine out of ten Brits subscribe instead of making one-off purchases. Subscriptions are growing 4x quicker than US retail brands.