Recommendations from global search engines that work with our clients in 7 out of 10 cases and help activate more than 93% of users
To stay one step ahead of your competitors, you need to embrace the visual experience of users and provide them with new experiences on the way to purchasing your product.
It's all about visual perception and I'm going to share with you 5 key tips to make product visualization work for you.
It doesn't matter whether your product is aimed at a brand or a broad range of consumers. You can apply strict rules to the selection of visuals, like Amazon, hire highly professional photographers, such as Airbnb, and use manual or automated means to improve user-generated content. Approaches differ, but the understanding of how important visuals are unites all the top platforms. Great imagery creates a great user experience, builds trust and facilitates transactions.
Clear and suggestive methods will help you in this, which will make the process of buying a product simple and intuitive. These can be bright arrows leading to the desired section or time lapses from consecutive photos. Use images of people to describe emotions and adjust the right message — such visualization will keep the user on the page.
Try changing the product background to white if you need to draw attention to a product discount or special offer. Or use a coloured background if you need to reinforce the characteristics of the product — functionality or way of interaction.
The quality of the image is directly related to how often your product will be viewed and indirectly affects the decision to buy it. This gives more credibility to enhanced live user photos than high-quality stock images. With the help of image enhancement resources, you can not choose between these options, but test all formats according to the needs of the users and your capabilities.
As indicated in the company's extensive report, improving different image attributes — such as brightness, saturation, and clarity —
You can experiment according to your business needs, for example increasing the discredit of the image by adjusting the resolution to desired settings. Or add character and vibrancy to images with the colour and lighting correction features. Together with adjusting the proportions, removing photos, and restoring the quality of even the most unsuccessful photos, you will be able to present any image at a favorable angle.
The user cannot always be precise in their own search queries and in
At the same time, visual search is more user-friendly. Most importantly, it’s much faster than the text search. An image speaks for itself, which means the path from search to purchase gets shorter. Also, visual search analytics turns into a great marketing tool helping to figure out what your customers need, what is trending now, what is a good bet, and what tastes your target audience has.
But to reiterate the previous сue, image quality and size still play a crucial role.
The growth strategy of your brand is all about honing your marketing playbook and focusing on specific visual instruments. But after reaching the critical level of market penetration, the visual level of your platform will make your business more defensible from competitors and more prepared for exponential growth.
You'll be able to expand beyond your initial niche and use a wider arsenal of marketing channels without overextending your resources.
The future needs of visual marketing will expand and require new approaches and quick responses — especially with the development of web3 and the meta universe. However, the forms of influence on customers in all areas of business will still require a planned and qualitative approach, taking into account the mentioned points and will allow to be independent of trends or even to form new ones.