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Why Louder.me isn’t “Just a Music Platform”?by@dima-pavlenko
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Why Louder.me isn’t “Just a Music Platform”?

by Dima PavlenkoMay 22nd, 2018
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Many streaming services use a complicated multilevel artist selection system that reduces the chances of young musicians of being heard to the bare minimum — for example, they need a certain amount of listens to get to the playlist. This approach allows little or no chance for a young artist to be discovered, because he often has to compete with owners of multi-platinum albums. This is unfair.

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Many streaming services use a complicated multilevel artist selection system that reduces the chances of young musicians of being heard to the bare minimum — for example, they need a certain amount of listens to get to the playlist. This approach allows little or no chance for a young artist to be discovered, because he often has to compete with owners of multi-platinum albums. This is unfair.

When an artist uploads his track on Louder.me, he interacts strictly with the listener. He’s the one who chooses what to upload and which part of the song will become its teaser. Using his ratings, he’s the one who draws conclusions: which tracks are better perceived by the public, which problems need to be worked on. This moment is crucial for musicians who are beginning their career without an experienced mentor to point out their mistakes. We aim to separate the underground from the mainstream, and moderating content is the only thing we keep in mind. So a young aspiring artist doesn’t need to worry about competing for ratings with Jack White.

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Louder.me App on iOS

We don’t define any formats, and we have no selection criteria. We offer an audience in the form of a music-crazy community and a place to show yourself to this audience. Technically, posting is as easy as posting on Facebook. But in our case, musicians post tracks for people who are already willing to hear them, because music you can’t find anywhere else is what they’re looking for.

We created our app for those musicians — the ones who still believe you can’t break through without a producer. We want to destroy this myth. And for listeners who want to be in charge of what’s coming through their speakers, we aim to inspire you to play and listen.

The rest is up to you.