Hackernoon logoWhy Healthcare Facilities Need Professional Websites by@anne-kamwila

Why Healthcare Facilities Need Professional Websites

Anne Kamwila Hacker Noon profile picture

@anne-kamwilaAnne Kamwila

I am a content marketing professional who is passionate about helping brands achieve their goals.

Medical centers, hospitals, dental care facilities, and specialists in private practice all have something in common despite being different fields of expertise โ€“ they're organizations in pursuit of success.

A recent survey done by Evolve Digital Labs revealed that 49 percent of top hospitals lack a responsive site, only one in five healthcare facilities offer pre-registration for patient appointments, and 67 percent of healthcare facilities fail to provide aftercare and rehab information.

Most healthcare providers still think it's unnecessary to establish an online presence for their medical facilities or practice. However, having a great website offers more than just brand awareness and leads. An informative and functional website is a critical component of the healthcare services you provide.

For instance, patient education reduces fear, sets the right expectations, and facilitates seamless check-ins and check-outs. Here are other reasons you should get a reputable web design company to create a professional website for your healthcare facility.

Recognizable high-reputed healthcare brand

The primary objective of branding is to create a harmonious image of your healthcare facility. A professional website is an essential element of a branding strategy. A well-thought-out website is a resource that proves to your patients or clients that your healthcare facility is a highly respected institution they can trust.

Itโ€™s important to mention that most patients prefer checking various medical services online, read reviews written by previous patients. This emphasizes the importance of having an excellent website where your
patients can check your services and learn more about your products.

Stay competitive

It's important to mention that various healthcare institutions such as dental care facilities, pharmacies, hospitals, and private practices work in the market, and your facility is just one of them.

To attract the highest possible number of patients to your facility, you need to use low-cost methods to stay ahead of your competitors. In addition to high-quality healthcare services, you should take full advantage of website resources to successfully market your healthcare facility.

A website can help in relevant information exchange.

An exceptionally-designed website, along with relevant information, can be of great help to your patients. The website will act as a quick way of communication between the healthcare facility and the patient or information seeker. Such a platform can incorporate all important details, such as the facility's opening hours, services, contact information, and you can use forms to streamline the inquiry process.

Reach a wider audience

Another benefit of having a high-quality and easy-to-use
healthcare website is that it reaches a relevant audience beyond your
geographical frontiers.

That means anyone from different regions globally can successfully access your healthcare facility's information. This way, you can reach and provide helpful information to your patients and other people away from your facility.


In this digital era, nearly every healthcare facility manager or owner is aware of the benefits of having a professionally-designed website.
Theirs is a chance your competitors have a nice website. You need a better one for your facility.

Anne Kamwila Hacker Noon profile picture
by Anne Kamwila @anne-kamwila. I am a content marketing professional who is passionate about helping brands achieve their goals. Read my stories


Join Hacker Noon

Create your free account to unlock your custom reading experience.