Why Does Omni-channel Experience Matter to Your Customers

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The idea of gratifying customers in creative ways is not new. Brands have been doing it for ages, but what customers now expect is much more: an overall better experience. <a href="http://www.osscube.com/digital-user-experience-solutions" target="_blank"><strong>Customer experience</strong></a> generally involves delivering value at their touch points when, where and how they need it.<br>&nbsp;<br>These days, a unified and consistent experience about the brand is utterly desired on both fronts: online and in-store. It applies not just at one level, but at all stages of a buying cycle from becoming aware, making a decision to actual buying and receiving the support.<br>&nbsp;<br>For example, a potential buyer may start searching for a product on a desktop during leisure hours, read reviews about the same product on a <a href="https://hackernoon.com/tagged/mobile" target="_blank">mobile</a> phone while traveling and may end up buying it on a tablet while watching TV. Alternatively, he/she may reserve the product on an online store, then pick it up from a physical store.