Too Long; Didn't Read
Up to 90% of businesses who rely on cold emails find out that their emails have been marked as undesirable content even though their recipients hadn’t yet gotten to see their message before it was deleted. Google Spam Filter is very strict towards every message that has no direct purpose and cannot distinguish itself from shady content. Hard bounces occur when emails are sent back by your recipient’s email service provider, or when your Sender Score is reduced to negative, little can be done.