Too Long; Didn't Read
“Murky at best, fraudulent at worst.” Those are the words Marc Pritchard of P&G used to describe the digital advertising supply chain. As P&G cuts their ad spend, the digital advertising industry has been trying to devise a solution. The issue is that incentives are not aligned, causing both advertisers and publishers to feel they are on the losing side of the deal. Blockchain is the solution to bring transparency to the supply chain because it inherently brings trust to a trustless environment.