Why Blockchain Projects MUST Use Crypto Marketing Agencies

Marketing practices for other traditional industries often do not work with crypto due to high market volatility, technology infancy and the rising idea of web 3.0 communities.

There is still high regulatory uncertainty across the cryptocurrency industry, hence heightening the difficulty to market a blockchain product. Especially, if that product comes with an investment aspect.

Why is crypto marketing important?

Cryptocurrency marketing is crucial for blockchain products to gain visibility, and for creators and entrepreneurs building in the space to augment industry linkage and unlock community engagement.

The standard marketing practice for traditional innovations was creating a functional landing page, crafting a few different pages for different product features and setting up an account on Twitter. These three were the bare minimums. Some firms could add a few steps comprising publicity, content marketing, email funnels, social media advertising and maybe Google SEO marketing practices. However, the standard practice was mostly always the same.

For cryptocurrency projects, the above-described methods need to go a notch higher, think of airdrops, community building and engagement, community rewards, blockchain conferences and events, podcasts, awareness campaigns, token sales events and crypto advertising networks.

As you can see, crypto marketing shares some striking similarities with traditional advertising but the approach to each is very different. Basically, there is no standard recipe for doing cryptocurrency marketing. However, we have seen big traditional brands fall in love with how blockchain companies are building community and growing engagement. Especially via non-fungible tokens. Take for example Coca-Cola’s Loot Box and the TimePieces Collection of the Times Magazine.

Whereas it is encouraging thing to see traditional players promote the adoption of web 3.0 products, the situation remains debatable on whether these brands are leveraging NFTs to pursue their business model’s vision, or if NFTs are the next promotional tool for future products. A few commentators in the space have also dismissed this practice as a mere publicity stunt. Meanwhile, there is a way how all brands can approach this subject and that’s by engaging experts who have been marketing cryptocurrencies in the last decade of crypto’s existence.

The biggest difference between web 2 products and web 3 products like crypto is in their prospective audiences. Web 2 builders are interested in unlocking customers from products, and Web 3 product managers are looking to build a community for growing a loyal user base. The SI unit for succeeding in crypto advertising depends on the community, everything starts and ends with community.

The reason big cryptocurrencies command a huge capitalization solely lies in their large communities. These networks continue building more growth and value around the inherent value of a particular digital currency. I am talking about the cryptos in the top ten Coinmarketcap list, the coins that make up 88% of the total cryptocurrency market capitalization.

How can crypto marketing agencies help blockchain projects?

The next time you search around for a quality crypto marketing agency, go for one with a solid community management strategy combined with influencer marketing tactics,  SEO expertise and social media growth. A blockchain marketing agency understands this pretty well and a good one will help set up a presence on the following: Reddit, BitcoinTalk Forum, Discord, TikTok, Twitter and YouTube.

Account managers will keep the communities posted on the latest announcements, upgrades, partnerships, goals, changes in future roadmaps and upcoming plans. Experts will help unlock engagement activity by incentivizing their user base, planning community burns and allowing developers to contribute to the project’s overall smart contract code. All of these go a long way in vesting long-term relationships between cryptocurrency brands and their prospects.

They say no one is a tradesman without his tools. Crypto marketing companies will ensure you optimize and leverage various crypto marketing tools in your campaigns. These could be SEO tools, Email marketing solutions such as HubSpot, success metric tools, and display advertisement channels among others. All of these tools are crucial in building a smart blockchain digital marketing campaign.

Furthermore, there are other tactics that would otherwise be impossible or tough to accomplish without assistance from an agency.  Think of these crypto marketing agencies as marketing departments building a network of contacts every day. These contacts are media publications, influencers, authority personalities in the space and so on.  If they have been doing this network building for the last decade of their experience, it means they have a solid industry connection. Definitely, subscribing to the service of one such agency would ensure immense benefits like crypto PR and sponsoring events.

How to handle a typical marketing assignment for a cryptocurrency product?

Promoting a crypto project effectively with crypto ad networks and marketing agencies involves a well-planned strategy and collaboration. Let’s take Bitmedia crypto ad network as an example of an advertising network and marketing agency for crypto projects. Its role is to help blockchain projects gain visibility. Its standard practice is enabling clients and builders in to understand their marketing goals and land on the right prospects. Here are some methods by Bitmedia team that can definitely propel your project to new heights

1. Display advertising channels - Display advertising has inherently been limited by browser adblockers. However, the method remains the best low-cost strategy for getting your brand in front of hundreds of thousands of people. It only costs a blockchain brand about $5 - $15 cost per thousand impressions to have their display banner ad in front of a cryptocurrency website. Etherscan, Coincodex, Coingape ets are crypto’s best-performing display banner advertising channels. However, one could also go for a crypto advertising network if they do not prefer directly publishing on a single crypto-focused website such as Cointelegraph.com. Channels will help place the banner across multiple websites such as Bitcoin.com, Crypto.news, Beincrypto, Decrypt and so on.
2. Crypto PR - Press Releases (PR), sponsored articles, project reviews in the crypto space can help a blockchain brand grow massively. The process to achieve presence and publicity through crypto PR begins with building a media list, creating inspirational pitches and pitching the product story or features to the right media journalists, websites and podcasts.
3. Building community - Build community and find the spark that maintains engagement across the community. Take advantage of community platforms such as Discord servers, Telegram channels and groups, Reddit subreddits, Whatsapp communities, social media presence on Twitter, Facebook and Instagram as well as frequent active posting on blockchain forums such as the BitcoinTalk Forum. A robust community can be a standalone marketing tool of its own that can help gauge community interest and get feedback. While building and managing a community ought to be an in-house thing, blockchain brands have to engage web 3.0 community experts to attach relevance to the numbers.
4. Email marketing - Long ago, they used to say $1 dollar on advertising through email generates $32 in ROI. Remember to incorporate email marketing in your crypto promotion strategy. An email marketing tool like HubSpot will help provide the best CRM and deliver an intuitive email sales funnel.
5. Influencer marketing - Cooperating with crypto KOLs and bloggers in X, Instagram, Telegram, YouTube has become almost the main way to promote any project successfully. How it works? Influencers are content creators. They can help you reach a highly targeted audience. For example, if you're launching a DeFi project, collaborating with DeFi experts ensures you're reaching users interested in that niche. Influencers can provide in-depth reviews, and tutorials that help users better understand your product or service. Additionally, they can amplify your message by sharing their content across multiple platforms. For instance, a YouTube review can be shared on Twitter and Instagram.

​What makes a crypto project successful?

There are lots of different blockchain projects today and every successful one has managed to reflect one of two attributes, a great team for a specific market niche or hitting the right industry at the right time.

Most expert advice thinks it's catastrophic to introduce the blockchain to an industry that has no need for the technology. On the other hand, there is a thick line between having an interest in blockchain and having the expertise to build and deploy a blockchain venture. Hence, the need for the right team, with the right skills.

Businesses have already realized this and more founders are managing to put a good team every day. As a result, the crypto market is flourishing and at the same time, swamped by myriads of innovations and products. This has made it even harder for some developers and entrepreneurs to get their products in front of the masses.

This means the third attribute of a successful cryptocurrency project highly depends on its marketing strategy. Simply, what makes a crypto project successful are only three things, the right team, the right industry and the right marketing strategy, marketing is the most vital tool.

This is why blockchain marketing agencies like Bitmedia are proving their versatility in the space. Bitmedia links advertisers with relevant publishers in the cryptocurrency space. Founded in 2014, the crypto advertising network for display ads, targeted media and rich media has built the right experience to help web 3 agencies penetrate the cryptocurrency market.

Bitmedia follows a performance-driven approach to help clients define their end marketing goal, and therefore inform their choices when outsourcing display ads, content marketing and influencer marketing in the crypto media space.

If you are looking to reach out to millions of blockchain-savvy visitors by building an advertising network of handpicked publishers, get started with Bitmedia. It does not matter the type of blockchain venture you have, these advertising networks have the skills and experience to handle IDOs, ICOs, Fintech B2B platforms, cryptocurrency wallets, crypto media, blockchain gaming projects, exchanges and so much more. Marketing your blockchain project has never been made this rewarding.

Conclusion: What is the best marketing method for blockchain project marketing?

Community building and community campaigns are the most powerful marketing method for blockchain projects. Blending good community with email marketing, social media campaigns and influencer marketing perhaps makes the most powerful crypto marketing combo. The community will remain the locus of all activity that takes place around a cryptocurrency project. Meanwhile, I would say the best marketing practice for blockchain projects is working with skilled advertising specialists for them to gain marketwide visibility. The best way to access the skill, talent and craftsmanship to steer the virality of crypto products can only be found in a marketing agency.