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WordPress is a popular open-source CMS (Content Management System) Developers, designers, digital marketers, and most importantly end-users interact with WordPress on an almost daily basis. One of the most common issues they all have to deal with is the slow web-speed that is very common to WordPress. Various techniques can improve performance, but of all such techniques, businesses should start looking forward to AVIF. AVIF is a new, ultra-efficient image optimization format that developers can easily integrate with a WordPress site to render it super fast and super reliably.