Why Adding Captions to Your Social Videos is Essential in 2022by@jennifermaria

Why Adding Captions to Your Social Videos is Essential in 2022

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Video captioning is changing how customers consume content online. The presence of captions empowers search engines to index text and enables them to ingest content to ingest. Add captions are the secret scroll-stopping videos that deliver the message without switching on the sound. A brand that creates captioned videos positions itself as an empathetic and inclusive brand while expanding customer engagement to every type of customer. A video with the sound off but with subtitles appears intrusive. According to research, [69% of customers watch videos with the sound off in public. With captions,  Videos with captions have a better engagement metric.

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