I have a strained relationship with fashion. It’s like that relative that lives just a little bit too far outside of town. You like the idea of hanging out, but the act of driving all the way out there is just too much of a hassle. I can say the same thing about shopping for clothes. On the one hand, I really like nice clothes. On the other, I despise shopping. My idea of a fun afternoon doesn’t involve rummaging through the clearance section (where clothes go to die) only to reject the very same clothes other people have obviously condemned before me. But I’m a sucker for a sale so that’s where I always start. So I try to go about twice a year and I buy in bulk. Once for winter, and once for summer. Buying in bulk means that if I find a shirt I like, I’ll buy it in every color, so I don’t have to waste time and energy figuring out what to wear every morning. I get to choose from whichever Levi’s 514 jeans are clean that day, plus whatever shirt I happen to reach for. The only change happens during summers in Tucson when I’m forced to start looking like a toddler in shorts because it’s so unbearably hot. Decision Conservation I subscribe to a similar ideology as Mark Zuckerberg, Steve Jobs, and Barack Obama. The reason my cartoon avatar wears jeans and a button-down shirt is the same reason Steve Jobs always wore the same jeans and a turtleneck; why Mark Zuckerberg always wears the same shirt; and why Barack Obama only chooses blue or gray suits. It’s my uniform, and it makes sense to dress my avatar up in the same way. Busy people try to conserve their decision making energy and I think creative people should do the same. Wearing the same thing means one less thing to decide every day, leaving more brainpower for creative work. Like writing dumb blog posts about it! Now, my cartoon doesn’t technically have a wardrobe because I don’t need a designer on staff to dress him every day. But I tend to stick to the same old standbys because I know it’ll fit and I know it’ll make me feel comfortable. And if you feel comfortable, your confidence will make you look good too. It’s science. Probably. So this weekend was my second shopping spree of the year. This time, I went a bit crazier than usual. Not only did I buy a bunch of different short-sleeve button-down shirts, but I got every color v-neck in my size. When I got home, I color-coordinated every single v-neck with a matching short-sleeve button down and hung it up in the closet. Now, I have a complete matching wardrobe for every day of the week without needing to spend any decision-making energy on looking good. also Simplify Your Decisions While Being Creative The reason I do this is I It’s the same reason the exact same reason jot down my ideas and create outlines for my articles. I have a fairly consistent morning routine and I almost always have the same thing for breakfast. It helps me keep a clear mind so I can focus on the task at hand. Having habits like that means less trivial decision making and more creative work. Focus on simplifying your decisions so you can focus your creative juices on things that matter. What decisions can you cut out of your life altogether? P.S. I’m an email marketing expert that helps you grow your email list, generate ideas for engaging content and drive sales with your email marketing. Get Your Awesome Emails Manifesto and learn how to get 100 email subscribers/day in only 6 easy steps.

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