What US Software Companies Should Understand About The Rest Of The World.

Too Long; Didn't Read

I was born in Russia. Even though I’ve finished high school in US (fight, fight, fight for Del Oro High) and then graduated from UC Davis, after living six years in sunny California I had to return. I now live in Europe again, smack in between Poland and Lithuania (Berlin is about 8 hour drive away), working for a US company (Bitrix, Inc — the maker of <a href="http://bitrix24.com" target="_blank">the most amazing team productivity suite</a> you’ve never heard about, it is literally Slack+Dropbox+Basecamp+Salesforce in one, only better and free). I am responsible for worldwide sales of Bitrix24, except former USSR republics. Even though US is the #1 market for us in terms of sales, we do brisk business in India, Mexico, Vietnam and many other places. I’ve actually written an article with tips <a href="https://medium.com/@did_78238/how-to-localize-your-saas-successfully-f1c3f2463243#.9t31hes6t" target="_blank">how to localize your SaaS successfully</a>. But I think it’s a good idea to give a general overview that would help US <a href="https://hackernoon.com/tagged/software" target="_blank">software</a> companies to better understand what’s going on with the rest of the world and why they may be failing in the foreign markets.