Too Long; Didn't Read
Social media is in constant flux, this 5 minute read crash course will get you back on track. It's the end of the mainstream celebrity endorsement as we know it. It's often not only how much reach an influencer has either but how relevant it is to you. Stick to 2-3 platforms that make sense for your content and post in a suitable fashion (unless you have a large PR firm tweaking your content for every platform). Influencers only endorse specific products/brands that align with them and what they are about.