Too Long; Didn't Read
Richard Purcell: What the Pandemic Taught Me About Product/Market Fit is a continuum. He says the way a company operates needs to revolve around the strength of PMF. "Finding” early PMF is the responsibility of the CEO/co-founder, but strengthening it needs to be a shared responsibility across functional leaders of the company. A survey conducted in April 2020 by NfX found 36% of startups pivoted their product due to COVID-19 and that 62% of those pivots were significant.