What the Pandemic Taught Me About Product/Market Fitby@rfpurcell
1,483 reads

What the Pandemic Taught Me About Product/Market Fit

July 17th 2020
4 min
by @rfpurcell 1,483 reads
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Richard Purcell: What the Pandemic Taught Me About Product/Market Fit is a continuum. He says the way a company operates needs to revolve around the strength of PMF. "Finding” early PMF is the responsibility of the CEO/co-founder, but strengthening it needs to be a shared responsibility across functional leaders of the company. A survey conducted in April 2020 by NfX found 36% of startups pivoted their product due to COVID-19 and that 62% of those pivots were significant.

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