What is Customer Data Platform?

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Customer data platforms leverage the vast amount of data generated by customers daily. These tools can collect insights from your website, customer relationship management (CRM), contact center, contact center and so on to help you map the customer journey. Ometria conveniently connects data from a host of touch points for you to build immersive profiles for your customers by creating marketing experiences they will love. Here are some top-rated CDPs that today’s companies can leverage to understand better and serve their target audience.