Customer data platforms leverage the vast amount of data generated by customers daily. These tools can collect insights from your website, customer relationship management (CRM), contact center, and so on to help you map the customer journey. Since there are many CDPs, the question now is, which data platforms are the best? Here are some top-rated CDPs that today’s companies can leverage to understand better and serve their target audience. Also, companies are primed for success when they offer personalized and relevant experiences to their audience. Ometria Ometria conveniently connects data from a host of touch points for you to build immersive profiles for your customers by creating marketing experiences they will love. Totango Totango helps companies connect the dot with agile customer success software by designing, running, scaling, and measuring your SaaS customer journey to retain and grow customers. Tealium Tealium is a CDP that offers machine learning that helps you predict what your customers want next by connecting with them using data. Other CDPs worth noting are: Datorama CaliberMind Blueshift Twilio Segment Insider Bloomreach mParticle Conclusion It is worth noting that the customer data platform (CDP) aggregates and organizes customer data across various touchpoints to build customer profiles, which are then used by other systems and business units within the organization. The following are ways in which companies derive data through the customer journey or touchpoints: Web or mobile apps Social media CRM systems Transactions (servers)

mParticle

Target

Twilio

5 reasons to consider Next.js for your next projects

WTF Do Product Managers Do?

Portfolio

Nominated for 2022 - HackerNoon Contributor of the Year - Data Visualization

Nominated for 2022 - HackerNoon Contributor of the Year - Heroku

Nominated for 2022 - HackerNoon Contributor of the Year - Javascript

Nominated for 2022 - HackerNoon Contributor of the Year - Frontend

Nominated for 2022 - Remote Work Warrior

Nominated for 2022 - No No No Nodejs

Technical content creator

Too Long; Didn't Read

What is Customer Data Platform?

What is Customer Data Platform?

About Author

Comments

TOPICS

THIS ARTICLE WAS FEATURED IN

Related Stories

2021: Reviewing and Kaizen-ing My Programming and Writing Life

10 Unforgivable Sins of Growth Marketing

10 Podcasts that Will Boost Your Growth in Business & Life

10 Marketing Strategy For Web3 Brands

11 AI-Powered Tools For Business

117 Stories To Learn About Small Business

2021: Reviewing and Kaizen-ing My Programming and Writing Life

10 Unforgivable Sins of Growth Marketing

10 Podcasts that Will Boost Your Growth in Business & Life

10 Marketing Strategy For Web3 Brands

11 AI-Powered Tools For Business

117 Stories To Learn About Small Business

Light-Mode

Classic

Newspaper

Minty

Dark-Mode

Neon Noir

Minty

HN StartUps