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What is Customer Data Platform?by@terieyenike
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What is Customer Data Platform?

by TeriDecember 8th, 2022
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Customer data platforms leverage the vast amount of data generated by customers daily. These tools can collect insights from your website, customer relationship management (CRM), contact center, contact center and so on to help you map the customer journey. Ometria conveniently connects data from a host of touch points for you to build immersive profiles for your customers by creating marketing experiences they will love. Here are some top-rated CDPs that today’s companies can leverage to understand better and serve their target audience.

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Customer data platforms leverage the vast amount of data generated by customers daily. These tools can collect insights from your website, customer relationship management (CRM), contact center, and so on to help you map the customer journey.


Since there are many CDPs, the question now is, which data platforms are the best?


Here are some top-rated CDPs that today’s companies can leverage to understand better and serve their target audience. Also, companies are primed for success when they offer personalized and relevant experiences to their audience.


  1. Ometria

Ometria conveniently connects data from a host of touch points for you to build immersive profiles for your customers by creating marketing experiences they will love.


  1. Totango

Totango helps companies connect the dot with agile customer success software by designing, running, scaling, and measuring your SaaS customer journey to retain and grow customers.


  1. Tealium

Tealium is a CDP that offers machine learning that helps you predict what your customers want next by connecting with them using data.


Other CDPs worth noting are:

  • Datorama

  • CaliberMind

  • Blueshift

  • Twilio Segment

  • Insider

  • Bloomreach

  • mParticle


Conclusion

It is worth noting that the customer data platform (CDP) aggregates and organizes customer data across various touchpoints to build customer profiles, which are then used by other systems and business units within the organization.

The following are ways in which companies derive data through the customer journey or touchpoints:

  • Web or mobile apps
  • Social media
  • CRM systems
  • Transactions (servers)