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Brand Auditor is an affordable market research and customer perception analysis solution. People buy from brands that they like, more precisely that are aligned with their values. Customer perception analysis in large corporations is typically done by advanced machine learning tools, based on hundreds of thousands of feedback daily. Startups and small-medium-sized companies can do it in a more budget-friendly way. Customers will not see you as an attractive option to solve their problems if they do not like the brand personality of your company.