Too Long; Didn't Read
Google has greatly expanded its delivery of search results that are meant to answer users’ queries right on the search page, with no need to click through. These types of results, which we’re calling “modules,” often appear in boxes and have typically been visually distinct from Google’s traditional ranked search results. We created a sample of 15,269 searches from all topics appearing in Google Trends between November 2019 and January 2020. In more than half of the searches in our sample, Google content took up at least 75 percent of the first screen.