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Agile Marketing Framework (AMF) is not a tool or software but a set of guidelines derived from the Agile Methodologies developed for the purpose of simplifying and speeding up processes for complex software development projects. AMF helps teams in the following ways: Brings teams together and creates transparent work flows. It is an approach to pull together a cross functional team, plan and re-plan marketing operations on a daily basis depending on the qualitative and quantitative feedbacks received. The difference between Traditional Teams and Agile teams (As elaborated further in the article) is that Agile marketing is an overall framework, strategic decision and tactical one.