Using Sentiment Analysis to Attain and Retain Customers
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Sentiment analysis is a method to analyze emotions and reactions expressed through online communication - verbal or written. In this article, we will look into four ways to leverage sentiment analysis tools to enhance your brand presence and excite customers. These software solutions prove to be the most effective medium to engage with customers and react to their demands. The tools can help explore the popularity and satisfaction levels of your brand’s fan base. They can also help your customer service team land itself in a better position to offer support to those customers in need.