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To help you implement an effective A/B testing program at your organization, we’ve broken down a few structures that could help you organize your team. These frameworks are great jumping-off points and don’t have to be followed perfectly. Each company is different, so it’s up to you to pick the framework that works best for your team or to tailor it to your organization. The models we will be covering are: Central Experimentation Model, Execution Model, Dispersed Model, Hybrid Model and Hybrid Model.
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