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The success of a website’s performance is directly tied to the amount of traffic it receives. By unlocking the secrets of your website traffic, you can gain a better understanding of when, how, and why visitors arrive. Each traffic report will provide insight into different aspects of your traffic, including sources, keywords, page views, exit pages, and more. With the right knowledge and analysis you can make informed decisions about how to optimize content and design for better user engagement. You can also use website traffic data to identify trends and see how changes in your marketing strategy are impacting the performance.