Understanding Conversion Rate (CR) and Conversion Rate Optimization (CRO)
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Conversion rate (CR) and conversion rate optimization (CRO) are terms commonly used in ecommerce and digital marketing. By understanding what CRO is and how it works, you can start taking steps to improve performance of your business. CR refers to the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. CRO involves analyzing user behavior and making changes to a website to increase the likelihood of visitors converting.