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Price matching might sound like the ultimate pricing strategy that your business should include after you hear about price match Walmart policy. 29% of shoppers have admitted they want price matching from online retailers and what you need to consider when you are thinking about price matching policy. Price matching can improve customer loyalty, drive sales, and can even help with repeat sales. It is not for every business out there and businesses need to spend some time analyzing your business specifics such as size, industry, and market outlook.