Too Long; Didn't Read
Twitter's new shopping feature will dedicate a section of the app for retailers to showcase their products. The shop module will appear when visiting a company's profile to create a seamless experience from social media scrolling to the cart. Post-pilot, this feature will be usable for all brands, big and small. Instagram implemented shoppable features in 2020, and it has been a big success. Instagram brings us products we want right to our doorstep. The smart algorithm becomes dangerous when alongside our credit card spendings. Influencers play into this, tagging what they wear so we don't even have to look for it ourselves.