So, now your product is ready to go live and you are excited to get your first customer on-board and kick off the show. But have you considered the marketing strategies you would be implementing? SaaS Getting from is what every entrepreneur dream of and achieving those results requires systematic and right execution of growth hacks techniques. 0 to million customers Try Free SaaS Booking System for 30 Days Let’s pull off the curtain from this so-common buzzword and discuss some the proven strategies to get you started. Free Trial Designed by Freepik When is the last time you heard that “ ”?Well, I guess most commonly. But in case of SaaS, where customers are not spending too much on hardware or infrastructure you can . Nothing comes for free give a slice of your cake for free Giving of a limited number of days proves to be effective in and . Now it’s all up to your product and service quality that you offer your customers. free trial customer retention engagement Free Trial as offered SaaS Help Desk UVdesk If everything goes well, customers will keep on coming and asking for trials extensions and you can then convert them into paid ones, once they are satisfied. Refer a friend It’s not a hidden fact what , , and other few companies have done with the — certainly increases the number of signups on their platform. Dropbox PayPal Airbnb referral technique By providing additional benefits to customers for a successful referral, you are not only encouraging them to get more out of your platform but giving them a chance to earn more by bringing more of their known ones. Source : ReferralSaaSQuatch It’s a common scenario that proves to be than the ones sent from a company. You can be assured that your platform will be getting more reach and traffic using the referral links. referral from a friend more trustworthy Get into partnerships , or r of some well know community or organisation can help you create a good user base. Getting into a partnership sponsoring a product becoming an official partne Working with a reputable product not only but also by working collaboratively with the product they are using. increases your notability generates customer trust Content Marketing has always been the . Educating your users with , and hosting not only generate traffic but also increases your network. Content key to organic search results relevant content how-to videos webinars Content Marketing Strategy by Top 4 SaaS Companies Before a user goes on to try your product, it’s very important you are actually describing what exactly is your product, what it serves and the problems it alleviates. for the increases your reach and Creating right content target group build customer trust. Track your competitors Designed by Asierromero It’s not a good plan to follow your competitor’s footsteps but keeping an eye on them can be valuable. The tools like allows you to add up your tweets, Facebook pages and LinkedIn profile along with your competitor and you can check the latest trend going on the market that you are missing or posting about the specific new features. Hootsuite Source : Hootsuite App Directory You can also write about the positives that one gets using your platform in comparison with the key features of your competitor. Exclusive Access One of the best features of product is . You can customise as per customer needs and implement it for a particular customer. SaaS customisation Based on this you can create features and promote them as an which requires . exclusive feature invite only access This not only creates a buzz amongst customers but also amongst the mass to search for this feature and way to get it. generates enthusiasm Enrich User Experience Once the user is on your landing page, it’s all up to your and that keeps your customers engaged. relevant content website user experience Make use of tools like and to regularly your , and . Google Analytics Hotjar monitor user page bounce rate session rate Sample HotJar Recordings as used for Booking Commerce These tools give an overall on your page which helps you determine the improvements you need to make. insight of user You can also make use of , and to collect email IDs and make the best use of time spent by the customer. exit pop-ups widgets call-to-action button
