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Top 8 Practises You Should Implement to Make Your eCommerce Product Filters Well-Optimized. When implemented properly, product filtering can increase eCommerce conversions by 26%. Showcase the applied filters clearly on the website in order to show users what results they are currently viewing. Show the number of products available in each filter, indicate how many options are available in it. Display the filter count updates each time a new filter is applied. Show how many products that are purple, red, etc. This way the users will get to know about the available products in the filter without having to click them again and again.