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A robust data privacy and protection program can boost your sales by improving customer service and trust, which in turn will play a role in driving customer loyalty and retention. This also includes social listening elements, such as customer surveys, service rating systems, and giving customers multiple opportunities to share their experiences. The best part of all is that it will further help you optimize your data, and establish you as a consumer-focused thought leader as you build trust (and loyalty) in your customer base. When a company is transparent with its data practices, it’s building a strong foundation built on trust.