Too Long; Didn't Read
There are skeptics that say profitability is the opposite of growth because it means you’re acquiring fewer users. However, focusing on profitability is NOT counterproductive for growth teams. Instead, it actually lays the foundation to supercharge growth efforts. Your company will pay more for high-value users and/or users that convert, while paying less for users that are less likely to convert. The role of a growth marketer is comparable to that of a stock portfolio manager, says Jenson. Jenson: "A balance needs to be maintained between growth and profitability going forward"