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There are four essential things that a retailer needs to run a store: products to sell, a good channel to sell those products, a method of promoting those products and customers to make a purchase of those products. To be competitive on the twenty-first-century retail market, you have to have an entire arsenal of digital tools at your disposal. Here, we’ve compiled some of the best tools in the industry that you absolutely need to have in your arsenal. These tools are like Google Analytics for a brick-and-mortar store.