Too Long; Didn't Read
Digital publishers are not exempt from using dirty tactics. Dark patterns are used to give the appearance of engagement when in reality they are just trapped in a maze, searching for an exit. Publishers can show that the new UI has an impact on reducing unsubscribes at the last minute. Publishers should consider, ‘What will this achieve apart from keeping a small percentage of users subscribed?’ The most frequently seen example is to minimize the button and text of the exit, buried behind pages that implore you stay.