Too Long; Didn't Read
Technology is giving publishers the tools to engage the ‘lost’ generation. They never had to directly pay for the news, but Gen Z won’t kill off the digital publisher. Gen-Z might be digital natives with no expectation of paying for content, but, the need for news, opinion, entertainment, and diversion is as strong as ever. A report revealed that a stunning ‘82% of Gen Z and younger Millennials include among their primary news sources Reddit, Twitter, Facebook, YouTube, BuzzFeed, Instagram, Snapchat and their desktop newsfeed.