The Workable Approach Behind Amazon Returns
Too Long; Didn't ReadReturns accounted for $816 billion in lost sales for the U.S. retailers in 2022. However, many of them struggle to maximize the opportunities inherent in customer returns. Amazon has a well-designed strategy for satisfying customers and handling returns, but the store does have limits. As you’re designing your own return policy, it’s essential to keep that balance in mind.