Too Long; Didn't Read
Online marketers are pulled in a dozen directions at all times to achieve the same goal: increase revenue. Focus on narrowing your efforts to the following areas of focus and then do what you do best: track the data closely to see what's working and what’s not. Creating content that can be used AFTER the sale or conversion—building loyalty— is a key strategy. The higher the quality of content we have, the more links we attract from other websites, and the better our search rankings are.