Too Long; Didn't Read
In my last article, “<a href="https://medium.com/product-launch-before-and-after/when-to-hire-your-product-marketing-manager-70a1ae13535e" target="_blank">When to hire a product marketer</a>”, I spoke about the different types of product marketers and shared some thoughts on when a company should hire one. Now I’d like to share the top three biggest mistakes companies make about product marketing.