Launching a Web3 Project in 2023: My Go-To-Market Strategy (Part 2)
Too Long; Didn't ReadHow to turn a Go-To-Market strategy into tactics in the Web3 space? Read my new article!
In the first part of the article about the product strategy of the Web3 projects, I explained the classic GTM model and its features in Web3.
👉🏻 In this part, I want to share some of the main tactics used in product launches. I talk about DevRel, airdrops, DAOs, and other product growth and development instruments. Such companies like Uniswap Labs, DappRadar, Dune, LayerZero Labs, Celo Foundation, CoinList, and others were mentioned in this article.
This is not an exhaustive list, but it gives an understanding of the techniques that can be combined and extended with your ideas.
If you have something to add, please leave your comments.