The Programmatic Advertising Ecosystem: Demand-side Challengesby@rahoul
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The Programmatic Advertising Ecosystem: Demand-side Challenges

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This article describes ML challenges of Demand side businesses in programmatic advertising ecosystem. For DSP: - ads ranking - pacing - lookalike targeting - bid shading For advertiser: - optimization goal misalignment - measuring advertising effectiveness - dealing with uncertainty

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Oleg Tishutin HackerNoon profile picture

@rahoul

Oleg Tishutin

On the internet the advertising watches you


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