Programmatic Advertising Ecosystem: The Main Playersby@rahoul
3,251 reads

Programmatic Advertising Ecosystem: The Main Players

tldt arrow
Read on Terminal Reader
Read this story w/o Javascript

Too Long; Didn't Read

How ads are auctioned and shown online and roles of players: - publisher - the website that shows ads - ad exchange or SSP - runs ad auctions - DSP or bidder - predicts user behavior computes bids - advertiser - drives real-life sales by spending budget on showing the ads Ad auction maximizes value for all the players, showing the most relevant ads to the most relevant users and maximizing the sales.

People Mentioned

Mention Thumbnail
featured image - Programmatic Advertising Ecosystem: The Main Players
Oleg Tishutin HackerNoon profile picture

@rahoul

Oleg Tishutin

On the internet the advertising watches you


Receive Stories from @rahoul


Credibility

react to story with heart

RELATED STORIES

L O A D I N G
. . . comments & more!