The Napkin Business Canvas
The Napkin Business Canvas is a super-agile business model framework. It looks like this:
[ ] is a (what)
[•] for (target group)
[•] who want to (job to get done)
[•] to (achieve result).
[ ] We do this by (problem solved)
[ ] unlike (competitors)
[ ] so (relevant difference).
[ ] This is worth (price) for our customers,
[ ] which we find through (channels).
How to use it
Inspired by the Bullet Journal system, it follows a simple syntax:
- Fill in all the placeholder words with your current hypotheses.
- Mark the most critical lines with a dot (•) in the left-side box.
- As you verify your hypotheses, change the dots to “X”.
- Repeat step 2–3 until your entire business model is validated.
Download the template
Let me know what you think
Would love to hear your comments on this. Can it be made even more agile? Is it redundant? Let me know!
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