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In this age of the internet, the “influencer” has become a vital part of market sentiment across many business segments. Patronage of a business can sometimes be attributed to the fact that a famous man or woman is interacting with the business. From fashion to hospitality and even fast food chains, people seem to want to follow the advice of famous people. With social media having such a huge impact in the world today it is now easier than ever to follow the leading and direction of these influencer figures. The world of cryptocurrency is no different as there are a number of influencers who shape investor sentiment in the crypto market.