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The Monetization Model for A Decentralized Web/dWeb [Deep Dive] is a second article in the ‘Decentralize web / dWeb’ series. This article explores a possible new monetizing model in the context of an operating decentralized web. The dWeb project will offer a direct peer-to-peer communication tool as a platform to connect one user to another. The current dominant model of monetizing is by getting paid through ad placement. The proposed dWeb ad placement model would provide user control for user to switch ad flow on the dWeb.