Despite being a fairly new profession, social media management has become a vital aspect of any business that wants to increase brand awareness and drive conversions.
If some time ago, the social media manager role might not have even existed, it is now a reputable career that yields more and more opportunities for those who choose to pursue this professional path.
However, the social media management
field is constantly changing, so a digital marketer’s attributes can still be a little blurry, both for those who want to hire professionals in this industry and for people who wish to pursue a career in social media.
A social media manager’s role is often confused with a community manager or a social media strategist.
It’s often undervalued or underestimated by people who don’t precisely understand the duties of a marketing specialist.
The job has become much more complex than it used to be and, in some circumstances, even vital for a company’s growth and success.
A complex report
put together by Socialinsider unravels what it means to be a social media manager in today’s marketing world, from a temporal perspective.
1. Childhood and education
According to the research, there are no deciding characteristics for working in marketing.
As children, social media administrators exhibited personality traits such as inventiveness, imagination, and a passion for studying and reading books.
Not all social media managers surveyed or interviewed have a degree in marketing (or any degree), but most of them studied humanitarian courses. Statistically, 50% of them have a Bachelor's Degree.
Although social media managers don't necessarily attend certified courses, they believe it is mandatory to be inquisitive and self-taught.
2. The career of social media managers
A social media manager’s main task is to manage several social channels on a daily basis, but they also have to create the content for those platforms, put together social media strategies, report on the channels’ performance, act as a community manager, and even as a customer success manager sometimes.
Because social media management is a new field that is regularly growing and developing, social media managers’ workdays are dynamic.
Which is exactly why they have to master a bunch of abilities to juggle with all sorts of assignments and responsibilities.
Social media managers have a dualistic nature: they must possess strong analytical skills while also being imaginative, as well as have copywriting, communication, visual design, and research skills.
However, even with all of their abilities, social media specialists face multiple challenges.
Their main job struggles are to create engaging content and compelling content, increase the traffic, and reach and grow the target audience.
But at the end of the day, regardless of the challenges that may come along the way, working in social media marketing is enjoyable and can bring great satisfaction.
Social media specialists' main satisfactions are to come up with an excellent content idea, seeing their clients honestly happy, growing a community, and meeting with industry experts.
Another crucial aspect of every social media manager's job is learning how to manage client relationships.
Building a successful agency entails numerous factors. It's critical to build and maintain strong, valued, and good client connections in addition to doing excellent work.
The three main steps to every successful relationship between a social media management agency and their clients are:
- Performing a social media content audit (aka the discovery stage).
- Building a long-term strategy.
- Perform constant monitoring.
3. Future prospects of the social media industry
The social media industry has a bright future ahead of it.
Many people have established their jobs via social media, from chatting and connecting with one another to trading ideas and sharing knowledge.
Below are social media managers’ thoughts on future social media trends:
- Video will be the most popular sort of material.
- Because our attention spans are shortening, short video formats will win out.
- Influencer marketing will become more dependable.
- Authentic and relatable content that communicates directly to customers is becoming more popular.