How to Measure the ROI of Your Podcast: 7 Metrics Indicate Successby@theodorastanciu
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How to Measure the ROI of Your Podcast: 7 Metrics Indicate Success

by Theodora Stanciu5mFebruary 23rd, 2022
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There are many ways to determine if your podcast is worth producing and even more methods to track its performance. This article provides a list of seven strategies to consider when analyzing your podcast's success. When starting to measure how your podcast performs, you should keep in mind that the ROI is dependent on your business goals. The number of listeners and downloads per episode are key metrics to consider, but they don't guarantee a positive podcast ROI.

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Theodora Stanciu

Theodora Stanciu

@theodorastanciu

Creative content writer and marketing podcast host with a background in research. I like mixing words with data.

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Theodora Stanciu@theodorastanciu
Creative content writer and marketing podcast host with a background in research. I like mixing words with data.

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