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The Smartphone’s firm grip on attention is weakening. We’re entering a new computing era where, with the advancements in lens technology, computer vision, spatial computing and Gen-z’s proclivity towards creation vs. consumption, the <a href="https://hackernoon.com/tagged/cemera" target="_blank">camera</a> is taking over the home screen, and our surroundings are becoming the new interface. Not only will lead to new technology form factors like AR headsets, but it will also introduce new consumer behaviors. For brand marketers and experience designers, this will fundamentally transform the consumer decision journey and design.