If youâre a startup founder, you probably struggle at least a little bit with managing the communications rhythms for your team.
Figuring out good communications heartbeats is one of the important basics of startup management. But, like pretty much everything about startup management, basic isnât the same thing as easy.
Almost every time I talk to first-time founders, questions about internal communications come up. I have strong opinions about this, as Iâve lived through the early-stage startup growth curve a number of times, and have seen over and over how important good communications rhythms are to the happiness of startup teams.
When youâre very smallâââtwo or three peopleâââyou can usually get away with totally ad-hoc communications. But itâs not too early to start being a little bit organized and proactive. This is especially true if you are a distributed team working in different locations. And once you grow above three people, putting in place even a little bit of structure really helps with productivity.
Hereâs an approach that I think works pretty well for most startups, up to about 15 people.
You can probably see a pattern here. The first three meetings are focused on keeping everyone mutually informed and aligned around a common set of goals. The weekly meeting is a longer version of the daily meetings, with more emphasis on context. And the quarterly meeting is a longer version of the weekly meeting, with even more emphasis on context.
It turns out that maintaining a consistent sense of context is non-obviously hard, even for a small team. There are bunch of reasons for this, but the simplest way to think about it is that thereâs a big information asymmetry between a companyâs founders and everyone else. Founders at a small company see almost everything thatâs going on, have the whole history of the company in their heads, and have been thinking all the time about the company for longer than the company has existed. Thatâs not true for other people on the team.
A friend told me, a long time ago, that you have to say something seven times before everyone in your company has heard and internalized it. That stuck with me, because at the time I was struggling to manage a company that had âonlyâ about 50 or 60 people in it. The simple idea that âyou have to say it seven times before it sticksâ was like a lens that allowed me to focus on one of the things I was not doing well as a founder. I had not worked hard enough at figuring out how to reliably communicate our company context to everyone. (I hadnât even figured out that that was something I needed to figure out.)
Meeting #4, the founder eat-and-walk-and-talk is about carving out time for open-ended conversations. Itâs critical that co-founders work to stay in sync. And the founder âbrain trustâ is one of a startupâs critical resources. The weekly coffee/meal/walk is a way to pop up a level from the daily tactical grind and think strategically, together.
Item #5 is a kind of meeting, rather than a specific meeting. One-to-one meetings are about making sure that each employee is as productive and happy at work as possible. This is the employeeâs time, not the managerâs time!
If you are a manager and feel like you have a lot to say in the weekly 1:1, that means somethingâs wrong. Maybe meetings #1 and #2 arenât doing what theyâre supposed to (keeping everyone aligned and mutually informed). Or maybe this employee is struggling and needs more time and mentoring. Or maybe this employee isnât working out.
So if you are a manager and feel like you come to a 1:1 meeting every week with a lot you want to accomplish, take a step back and try to figure out whatâs going on.
Manyâââperhaps mostâââpeople who gravitate to startups are a little bit allergic to structure. Thatâs a good thing! But itâs not actually very much time or overhead to do all of the above meeting with a small team. And it makes a big difference.
If you are part of a small team and havenât formalized any communications heartbeats, I recommend giving at least some of this a try.
Keeping the daily standup meetings short takes some practice. So does making the weekly meetings as useful as possible, and organizing good quarterly sessions. But every team I have introduced this structure into gets happier, pretty quickly, even when everybody is busy and nobody does a âgreatâ job running the meetings!
Writing things down is useful, too.
I like for everyone on a small team to write a very short End of Day summary, and a slightly longer End of Week post.
These align with the daily standup and weekly team meetings described above. Again, I want to emphasize that these are short and donât take much time to write or read. The End of Day summary shouldnât take more than five minutes to write. The End of Week post usually doesnât take more than fifteen minutes.
(Sometimes when Iâm behind on my thinking and planning, the End of Week post does take longer, but thatâs okay. When that happens, the exercise of writing the End of Week post is a forcing function for making sure Iâm popping up a level and thinking clearly about what Iâm working on.)
At Daily.co, we have an âeodâ channel in Slack, and we all post our End of Day snippets to that channel. Hereâs one of mine from a few weeks ago.
We maintain our End of Week posts as pages on an internal wiki. Most of us top-post to the same page each week, and we all have a slightly different format we like. Each week I update my first couple of paragraphs to describe our top-level company priorities and current progress. Then I list my individual priorities for the week.
I have to admit that Iâve had mixed success over the years with End of Day and End of Week summaries. Some teams see the value right away and everyone does the EOD and EOW posts all the time. For other teams, thatâs not true. But as a manager, I personally find the written elements almost as useful as the meetings.
As companies grow in size, communications structures have to evolve and change. (As companies grow, everything has to evolve and change. Things that work great with 8 people fail miserably for 30 people.)
Also, as companies grow, all of the management stuff gets harder and the details vary more from company to company. So, with the caveat that itâs harder to generalize as you grow past 15 people, hereâs an outline of an approach that can work well up to about 50 people.
If your team is distributed, you can do all of the meetings Iâve described above as video calls.
Hereâs where I plug my own startup âŠ. Please feel free to stop reading.
At Daily.co, weâre a distributed team, and we make video conferencing software, hardware, and APIs, so we use our own tools every day for all our meetings.
In fact, we started Daily.co because we wanted to build great communications tools for the kinds of small, flexible, creative teams that we like being part of ourselves.