The Future of Influencer Marketing: How Will Influencers Make Money in 2023?
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The market grew from $1.7 billion in 2016 to a projected whopping $16.4 billion industry in 2022. The idea of influencer marketing isn’t new, but its ways have had a great transformation over the time and development of technologies. First ‘influencer’ collaborations can be traced back to the 1700s, when a famous potter and entrepreneur produced a special tea set for Princess Charlotte, who was undoubtedly an influencer of her time. With Youtube it is quite simple, content creators receive on average 3-5 $ per video. Youtubers often collaborate with brands and display the products in creative ways.