Too Long; Didn't Read
Over the course of the last two decades, organizations the world over began to realize that without a sufficient presence on the web, chances of business success diminished significantly. As time has gone on, the extent of that web presence has broadened. Social media profiles, optimized pages, and mobile-responsive websites have all become commonplace and, some would say, necessary to conduct business in the modern age. Add now to that list the mobile business application, or the “app.”