Too Long; Didn't Read
In the world of SaaS and <a href="https://hackernoon.com/tagged/ecommerce" target="_blank">ecommerce</a>, we find ourselves constantly turning to conversion rates to define our success. There’s a long user journey from first contact with a customer, through to their trial, onboarding and repeated use. We break that journey up into segments and spawn a product team to improve the section they are allocated. As product people, our goal is to get as many users as possible from A to B before the customer is handed over to the next team, our success is measured by this conversion rate. Being able to measure our team’s performance with a single metric is great … to an extent.